Insights on beer marketing & PR by a beer-war vet

01 October

XXXX and HRH: “We could go a cold one son.”

Just a short post to celebrate that it’s thirty years today since the XII Commonwealth Games kicked off in Brisbane.

Many have said the event put Brizzy on the map. 

XXXX was a major sponsor and Castlemaine Perkins’ Games Special beer at 6% ABV caused quite a stir.

But it was this pic in Brisbane’s Daily Sun with, as I recall, the caption, “We could go a cold one son,” which must have delighted XXXX marketers.