Beerlines

Insights on beer marketing & PR by a beer-war vet

27 March
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Matilda Bay and Squire pump up their line-ups

Maybe it’s just me? But have both the big brewers’ major craft brands started to pump up their brand line-ups?

Matilda Bay Brewing promoted its line-up of beers and ciders today with a nice splash in Mumbrella.

New Matilda Bay line-up promotion as featured in Mumbrella

New Matilda Bay line-up promotion as featured in Mumbrella

Meanwhile, out in the streets this week, James Squire (Malt Shovel) – the other big brewer’s craft brand –  featured its line-up prominently in outdoor advertising.

James Squire struts its line-up in the streets

James Squire struts its line-up in the streets

Not sure who wins this ‘mine’s bigger than yours’ show down.

It’s fun though ..

One thing is for sure. With both the big brewers strutting their brand portfolios like this, it helps build the creds of the craft beer segment generally.

To borrow from the footy announcers: “It’s gotta be good for football craft beer!”
Cheers!