Beerlines

Insights on beer marketing & PR by a beer-war vet

Archive for the 'Brew Dog Brewery' Category

09 March
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From bigger towards better: people powered beer

I saw a guy wearing a T-shirt with ‘people powered media’ on it.

As a PR I Googled that: immediately thinking of beer of course. I came up with an interesting blog post titled ‘Co-op Breweries: Craft beers in the New Economy‘ by Joshua Nelson. Fascinating ….

beer coop

This is an interesting trend: co-operatives I mean – especially when applied to beer! Economic democracy in the post-industrial era and all that.

While there a many thousands of co-operatives globally, there are few focused on brewing.

In the US there are notables such as Black Star and Fair State as well as relative newbies such as Flying Bike Cooperative. So only a few. Do you know of others?

Equity for punks? Drink like you own the place
With CUB and LION now gobbled up by foreign beverage and food companies SAB-Miller and Kirin respectively, how many Australian breweries are now on the Australian Stock Exchange? Any?

Given the success of Scots brewery Brew Dog’s ‘Equity for Punks!‘, perhaps there are lots of good reasons to co-operate when it comes to beer.

Fresh local beer in which you have a co-operative interest or, as Fair State Brewery’s website says, Drink like you own the place. And to that ….cheers