Insights on beer marketing & PR by a beer-war vet

Archive for the 'beerviews/beervoices' Category

12 August

Building craft beer brands online: beerlines vodcast interview with PR Warrior Trevor Young

Beerlines kicks off its ‘beerviews’ vodcasts with an interview with well known social media and online communications commentator Trevor Young.

Trevor’s online identity is better known as the PR Warrior. He’s been a vocal advocate for building brands online, notably via social media, for many years.

Beerlines interviews Trevor for his thoughts on how craft brewers, many of whom are setting up new brands, can use online conversations and social media to help.

The PR Warrior highlights the human-scale advantages that craft brewers and their brands have over the big guys.

P.S. “Yes” beerviews vodcasts will get better as this multi-layered medium is mastered.