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Archive for the 'Builders Arms Hotel' Category

17 June
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How to make Carlton Bitter

It was ballsy. I loved it. Thunder Road Brewing Company (TRB) in Melbourne’s inner suburb of Brunswick had a swipe at major brewer Carlton & United about CUB’s claim to heritage brands.

Classic David and Goliath. The media lapped it up: which I suppose was the point. See the press clip below and the original by Eli Greenlblat here at The Age.

As seen in The Age: Brunswick vs Carlton

Brunswick Bitter: building its own heritage
CUB’s heritage brands and their labels are fantastic. What brewer wouldn’t want them? While I empathise with that envy and admire the PR pluck of TRB, they face a long and expensive road trying to get them.

BB on tap at the Builders Arms

The old labels are ‘heritage’ because they were successful brands.

Brunswick Bitter can do the same. Build its own heritage. It can; it’s a great beer. Indeed, as Crafty Pint notes, the brew, “..tips its hat to Australia’s brewing heritage, this time with the ‘From 1876’ a reference, we assume, to the Brunswick Brewery that opened in that year.”

I recently tried it on tap at the Builders Arms Hotel in Fitzroy.

The Builders Arms

It has the hallmarks of being a great Aussie tap beer. It’s balanced, approachable, refreshing and drinkable (indeed ‘sessionable’) but with more character than your average mainstream front bar draught. It was served too cold however and was better after warming a few degrees. Hey .. it’s Melbourne in June!

TRB doesn’t need CUB’s old brands. Every beer tap they gain today in the highly competitive draught beer market will worry the big brewers much more than a back-room tiff with lawyers. Every single tap.

Cheers!