Insights on beer marketing & PR by a beer-war vet

Archive for the 'Great Australian Beer Spectapular' Category

26 June

Doctor’s Orders: white plasma quick!

Beer friend and I dropped into Slow Beer in Richmond to see what was on tap. We tried Doctor’s Orders Plasma White India Pale Ale at 7.5% abv brewed in NSW by Doctor’s Orders Brewing. It featured at the  Great Australian Beer SpecTAPular as part of Good Beer Week here a month ago.

At $8.50 a glass I expected something special – and got it. This is one big American IPA with all the characteristic bitterness and hop interest you’d want and more.

Doctor’s Orders Plasma White IPA wafts it charms on Bridge Road

What really struck me however was the aroma of the brew. Prominent: even out on the footpath on a windy Bridge Road. The brewers won’t like this description but.. it was like you were having a tour of the brewery early in the morning. Rich grassy and yeasty.

It’s white and cloudy because .. well here’s how the Doctor’s describe it at their web site:

“Judicious hop use dominates Plasma’s aroma, backed up with a balanced mouthfeel defying its alcoholic payload before delivering an extremely long lingering bitterness. A deceivingly addictive prescription. The grist for Plasma is practically identical to our Zephyr (Double White Ale) which explains the appearance. However the lack of botanicals, a different yeast strain and excessive hop use deliver an ale that is Zephyr’s polar opposite.”

If there’s any left give it a try. There’s an insight to this Doctor’s Orders brew at ‘ale of a time’ blog.