Insights on beer marketing & PR by a beer-war vet

Archive for the 'Zywiec' Category

30 June

ZYWIEC! BOOM! Porter with balls

My new ‘porter radar’ pinged in the local Dan Murphy’s picking up this ?ywiec brew from Poland. I took a bottle home.

The part of the label I could read highlighted its ABV as 9,5%! BOOM! Porter will balls.

Zywiec porter in its home setting: pic courtesy of Lonely Planet’s best beers

To my palate it clearly is a damn fine porter – complex and peculiarly bitter – however the gravity overshadows the smoothness. The alcohol shines through just a bit too strongly on the back palate: like an added nip of vodka or even scotch.

Dan Murphy’s web site provides the following description:“?ywiec Polish Porter has a full bodied, medium gold colour. Sharp and focussed flavours, with oily, bitter hops and a background of toasty malt.”

The ‘oiliness’ is likely to be the alcohol I believe.

Drinkable -vs- Sippable
Some of the best dark beers have higher ABV; it carries the depth of flavour we love in these brews. My preference is for a drinkable porter rather than one for sipping.

Perhaps I just need to give it another go….