Beerlines

Insights on beer marketing & PR by a beer-war vet

Archive for the 'Henniger Lager' Category

06 November
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Ale or lager: what’s the difference? Master Brewer Dermot O’Donnell explains

Ale or lager?

Many beer drinkers happily enjoy both styles without really knowing the difference. And why shouldn’t they? Many ales and lagers look pretty much the same and they both taste like .. well.. beer.

Beer 101
It’s a fundamental ‘beer 101’ question I agree: some beer aficionados will scoff and roll their eyes. Regardless: many beer lovers simply don’t know. So clearly it’s a ‘beer PR 101’ question as well. Hence this post ..

To help answer the question beerlines asked one of Australia’s most highly regarded brewers and beer judges: Dermot O’Donnell. You can read his impressive resume below.

But first: here are three short video interviews where Dermot explains the difference between ales and lagers.

VODCAST ONE: ALES VERSUS LAGERS – INTRODUCTION
First: a bit of history and why ales were a happy accident indeed, “a gift from God!”

VODCAST TWO: ALES VERSUS LAGERS – ALES
Dermot explains more about the peculiarities of flavour that are often found in ales.

VODCAST THREE: ALES VERSUS LAGERS – LAGERS
Australia’s favourite: a frosty cold lager. Dermot explains why.

Dermot O’Donnell
The list of successful national beers Dermot has brewed is massive. It fills an A4 page.

He’s worked for both Australia’s major brewers and consulted to many others. Currently Dermot is Brewmaster for Coca Cola Amatil. And, please note his comments in beerlines are his own.

Dermot has spent over 40 years in the beverage game, mainly in brewing. He says he was fortunate enough to get his first job working in brewery and has since worked in all aspects of making beer including research and marketing. Speaking of marketers, Dermot has a well-deserved reputation with them for understanding the consumer and designing for the particular niche the marketers wish to target. A rare skill.

Victorian born and bred, Dermot has brewed in Melbourne, Sydney and the UK, where he gained Master Brewer qualifications from the University of Birmingham and the Institute of Brewing and Distilling. He is also a Fellow of the Institute .

Thanks Dermot. Cheers!