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Archive for the 'Cavalier Courage' Category

01 December
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CSR: Cavalier Social Responsibility 2

Excuse my returning to this initiative which I raved about earlier.

But it deserves it.

Despite their scale, Cavalier Brewing has punched well above its weight with its Cavalier Courage. Indeed there are some CSR lessons here for the big brewers .. well, any company really.

Cavalier Courage
It’s an easy drinking craft beer just in time for summer: just released in a 330 mL bottle. More importantly it’s been created to raise awareness and funds for Motor Neuron Disease.

There’s lots about this effort that’s commendable for obvious reasons. However, I was especially impressed that the Cavalier team designed the label too. Courageous: but it’s worked (in my view).

In case your not up on your Greek myths, the label features Sisyphus, who was punished and condemned to roll a boulder up a hill only to see it roll down every time. As there is no cure yet for Motor Neuron Disease there are unfortunate parallels in Sisyphus’ plight and those suffering with MND.

Cavalier Courage is a 4.5% ABV Blonde Ale brewed with summer Saaz hops; they provide a fruity bitterness perfect for the summer to come.

Cheers! Again, well done Cavalier. Congratulations for this courageous effort.

PS: I was privileged to be invited to the launch of the beer at Virginia Plain in Melbourne’s Flinders Lane.