Beerlines

Insights on beer marketing & PR by a beer-war vet

Archive for the 'Bitburger' Category

08 July
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Global beer brands via global kegs?

Stainless steel is pretty boring. But beer lovers should celebrate it because it redefined beer markets around the world. It created kegs that allowed beer brands to spread.

Okay – less boring: these kegs mean we now have a greater – indeed global – choice of tap beers. Beers that stay fresher, longer.

Beerlines celebrated this recently, as the two photos below reveal.

Pic one: Famous German brews, Fischer’s Stiftungsbräu and Bitburger, outside Claypots Evening Star restaurant in the South Melbourne market. Pic two: Sierra Nevada Torpedo Extra IPA from California waiting to be rolled into the cellar at the  Royston Hotel: renowned craft-beer pub in Richmond Melbourne.

Two German brews in South Melbourne

Torpedo waits at the Royston in Richmond

Kegs defined beer markets Read more…