Beerlines

Insights on beer marketing & PR by a beer-war vet

Archive for the 'Aleheads' Category

22 July
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Brooklyn’s finest: bottle the moment

A few years ago I spent a few weeks in New York: my first trip. Expecting a market awash in Bud and Miller I was surprised at the strong presence of Brooklyn Brewery beers in Manhattan where we were staying. Pleasantly surprised because the beers were so good.

Their quality was underlined during Melbourne’s Good Beer Week when Brooklyn Brewery events were sell outs. Dammit! [note to self: get GBW tickets earlier next year.]

Brooklyn brews were, then for me in NY, a wake-up call as to how healthy the craft brewing scene was in the States. [For an insight to where the craft beer market stands now in the USA, see a great review in Aleheads blog. I’ll return to this in a future post.]

And I was in heaven when it was on tap at Dizzy’s Jazz Club in Columbus Circle: sun setting over Central Park; jazz; and great beer.

Bottle this moment …..

Heavenly moment at Dizzy’s: overlooking Central Park; cool jazz; and Brooklyn beer.

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